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I use AI as a tool for visual development: a practical way to communicate ideas when attention is hardest to secure. Working from concepts, storyboards, or mood boards, I create and animate key images, combining them with original sound design, music, and final mixes. These pieces aren’t trailers, but visual explorations — snapshots of how a project might live on screen.
I’m mindful of the concerns around AI. As a writer and director, I believe it can never replace actors or lived human experience. Used thoughtfully, it’s simply a way to express creative potential that can later be realised in the real world.
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Project: P&G — Ariel “Sharks”
​Context: Commercial — Visual Development / Research Test.
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Brief: Create a filmed version of the commercial script, as it would be shot, for use in research and testing prior to full production.
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Creative Director: Howard Fretten
Project: Guardian Angel
Context: Feature Film — Visual Development.
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Brief: Create an animated version of the director’s mood board, expressing tone, world, and visual intent, to support producer conversations around financing and distribution.
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Producers: Peter Smith, Eric Hedayat.
Production: Tahleed Entertainment.
Project: Firefall
Context: YA Television Series — Visual Development / Concept Promo.
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Brief: Create a short promotional film outlining the tone, world, and core premise of the series, helping to articulate the concept and its potential.
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Production Company: Sleeping Tiger Pictures Ltd.
Project: Entente Cordiale
Context: Television Series — Visual Development / Pitch Support.
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Brief: Create a short film establishing the historical context, world, and underlying premise of the series, designed to sit alongside a pitch deck and set up the scope and conditions of the story rather than outline a single narrative.
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Studio: The Cut